Lead paragraph — the opening sentences that set the stage. Slightly larger than body text, draws the reader in. Usually one to three sentences.

Body paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris.

Continuation paragraph. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.

Section heading — H2 introduces a major new section

Body paragraph following a section heading. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa quae ab illo inventore.

Continuation. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Pull quote — a key sentence or passage lifted from the article body and given visual emphasis.

Paragraph following pull quote. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti.

Subheading — H3 introduces a sub-section

Body paragraph. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae.

• First bullet point — short, scannable item
• Second bullet point — each item is one thought or fact
• Third bullet point — lists work well for features, steps, comparisons
• Fourth bullet point

Paragraph resuming after list. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus.

Another subheading

Body paragraph. Nam libero tempore cum soluta nobis eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda.

Minor heading — H4 for a sub-point or labeled aside

Body paragraph under H4. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

1. First step or ranked item
2. Second step — each item should be a complete actionable thought
3. Third step — keep parallel structure across all items
4. Fourth step

Another minor heading

Body paragraph. Continues the thought from above with supporting context, a contrasting point, or a brief example. An inline reference like example can appear naturally in the sentence.

Closing paragraph. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam nisi ut aliquid ex ea commodi consequatur.